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Bayer Thai launches its latest commercial: ‘First’

Bayer Thai launches its latest commercial: ‘First’
Introducing 'Bepanthen Ointment’, a No.1* product from baby skin

  • Protecting newborn baby’s skin from birth
  • Hypo-allergic with pro-vitamin B5 to gently care of baby’s delicate skin
  • Trusted by mothers worldwide




Bangkok, 30 June, 2017 – Bayer Thai launches a new television commercial ‘First’ to promote 'Bepanthen Ointment', a leading baby skincare product that has gained the trust of mothers worldwide to care for their precious ones’ sensitive skin. Suitable for protecting delicate little bottoms from diaper rash, the ointment nourishes and moisturizes infant skin with Pro-vitamin B5. It has been dermatologically tested to ensure that contains no harmful chemicals that causes skin irritation.


Boonsri Taechasansiri, General Manager to Consumer Health, Thailand, Myanmar, and Laos, Bayer Thai Co., Ltd., said Bepanthen Ointment is a product that helps soothe and protect baby skin from birth. Babies, especially newborns, have sensitive skin that is susceptible to trapped moisture, friction, and irritants that may cause diaper rash. Applying Bepanthen Ointment after every diaper change will help protect the skin from rashes and irritation. The product has been dermatologically tested that it is suitable for delicate infant skin as it is free from added colours, fragrances, and preservatives. Bepanthen has been a popular and trusted brand of skincare for over 70 years and remains a number one brand in the skin care product range in the cosmetic and pharmaceutical industry worldwide.


In Thailand, Bepanthen Ointment remains the number one brand that mothers have trusted and chosen for 15 years. To reiterate and further raise awareness about the benefits of Bepanthen Ointment, Bayer Thai has launched this new commercial film 'First' to show we can offer the first experience for baby skin, that needs delicate care and pampering from birth and as they continue to grow with Bepanthen.


Boonsri also added that the commercial film 'First' has been broadcasted since 14 May 2017. The film conveys parental love and care for the baby since they first meet, from warm hugs to gentle touches. Bepanthen helps bring the smile to everyone’s face with its two key qualities: it provides a barrier for the skin from irritants and moisture by partially coating the skin (Semi-Occlusive) while leaving room for the skin to remain breathable. The ointment also contains Dexpanthenol (pro-vitamin B5), that helps the skin restore its natural balance, retains moisture and promotes the skin’s natural regeneration process.


Bepanthen Ointment can be gently applied in a thin layer on the delicate little bottoms at every diaper change. Moreover, Bepanthen Ointment also provides gentle relief from the symptoms of cracked nipples for breastfeeding mothers. It also nourishes and moisturizes dry spots and soothes other areas of dry rough skin. Interested customers can get sample products by visiting our site at https://www.bepanthenthai.com/th/register/ or purchase from leading drug stores across the country.


*Source: 2015 Global IMS Sales Data and Thailand’s 2016 IMS Sales Data




Thitipa Laxanaphisuth, Country Communications Lead

Tel. +66 2232 7027

Email: thitipa.laxanaphisuth@bayer.com


Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.